Colleges scramble to recruit students as enrolment plunges

Colleges across America face a daunting challenge: Their student head count has shrunk more than 5% since 2019, according to a national estimate, as debate over the value of higher education intensified during the public health crisis and economic tumult, write Nick Anderson and Danielle Douglas-Gabriel for The Washington Post.

That’s an enrolment loss of nearly one million students. Some drifted out of college, while others never started. Many colleges are on an urgent quest to keep current students and recover their lost freshmen.

At stake are not only the education and career prospects of huge numbers of young adults, but also the financial health of regional colleges and universities. Once students leave, they often don’t return. Gap years can become permanent.
Full report on The Washington Post site