One in five teens take social-media career advice – Study

Research from Ravensbourne University London reveals that informal channels, from chats with the family to TikTok videos, have greater impact than formal careers services, heightening the chance of future skills gaps, reports EB News.

The survey of 3,000 people aged 16-21 shows that only two-thirds can name a job they hope to do within five years. Of those, almost a quarter first heard about that role from a family member and 21% through social media or YouTube – ahead of teachers, tutors or qualified advisers.

Young people’s experiences of careers advice were found to be lacking, with many stating that they didn’t feel equipped with the information they needed to make informed careers decisions. Fewer than a third of respondents (31%) say previous advice was clear and helpful and just 42% understand the pathway from education to industry.
Full report on the Education Business Site