Universities, global businesses launch creative AI centre

World-renowned researchers from University College London (UCL) and the Royal College of Art (RCA) in the United Kingdom are joining forces to launch a new Centre for Creative AI. Bringing together leading universities and global businesses, the centre will explore bold, innovative uses of AI across entertainment, media, fashion, music and art, reports Business Cloud.

Developed in partnership with generative marketing firm the Brandtech Group, the initiative will be chaired by outgoing Channel 4 CEO Alex Mahon and backed by major players including Diageo, Unilever, Runway, Snap, AI law firm Cooley and the Design Museum. Its goal is to spotlight the creative potential of AI while encouraging the development of commercially viable and exciting projects.

The centre will connect companies with talented students and alumni from top universities, fuelling fresh ideas, creative challenges and learning opportunities to deepen understanding of AI’s role in the creative industries.
Full report on the Business Cloud site