Universities fight back with #weareinternational

The PIE News 22 October 2016

We Are International, a campaign launched seven years ago by one university, is quickly becoming the unified messaged from the United Kingdom’s entire higher education sector in response to the European Union referendum result, writes Sara Custer for The PIE News.

The campaign is the brain-child of the communications team at the University of Sheffield but has now been adopted by 150 universities, students’ unions, colleges and organisations including UUKi (formerly the International Unit), in response to the EU referendum result.

Many universities feel their reputation as welcoming places for international students and academic staff post-Brexit has been damaged and have used the campaign to send a different message, according to Vivienne Stern, director of UUKi, the international branch of Universities UK.
Full report on The PIE News site

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