How universities bypassed China firewall to gain students

The largest and most prestigious universities in New South Wales managed to break through the ‘great firewall of China’ and bucked the trend by increasing revenue from the lucrative international student market during the closed-border years, writes Daniella White for The Sydney Morning Herald.

NSW institutions, including the University of Sydney and UNSW, last year gained thousands of new Chinese students, who have shown a willingness to study online despite border closures and ongoing political tensions.

China-focused digital marketing platform Sinorbis, whose clients include UNSW, helped universities reach prospective Chinese students online through the pandemic without having a presence on the ground. Chief executive Nicolas Chu said Australian universities had a leg up when the pandemic hit because they already had a digital presence allowing them to break through the “great firewall of China”.
Full report on The Sydney Morning Herald site