US: Professors and social media

Professors, particularly those in the senior ranks, might have a reputation for being leery of social media. But they are no Luddites when it comes to Web 2.0 tools such as Facebook and YouTube, according to a new survey released last week, writes Steve Kolowich for Inside Higher Ed.

The data suggest that 80% of professors, with little variance by age, have at least one account with either Facebook, Twitter, YouTube, Skype, LinkedIn, MySpace, Flickr, Slideshare or Google Wave. Nearly 60% kept accounts with more than one, and a quarter used at least four. A majority, 52%, said they used at least one of them as a teaching tool.

Designed by the Babson Survey Research Group, with support from New Marketing Labs and the publishing giant Pearson, the survey netted responses from 939 professors from colleges in Pearson's network of two- and four-year colleges.
Full report on the Inside Higher Ed site