US: Harvard launches menswear fashion line

16 August 2009

Something fishy seems to be going on at Harvard, reports The Cut, New York Magazine's fashion blog. The university is trying to be hip, possibly even chic. How else to explain Harvard's cameo in an episode of "NYC Prep"? And its new men's fashion line, Harvard Yard? And by fashion line, we don't mean maroon sweatshirts with crests on them. The university has inked a 10-year licensing deal with clothing manufacturer Wearwolf Group for a line of contemporary men's apparel.

It's unclear if the line is part of the university's attempt to stop bleeding money. Harvard Yard - a lawn we imagine makes a nice resting ground for Harvard students to repair glasses, wipe down their pocket protectors, and memorise an extra few digits of pi - inspired the spring collection. The line includes short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants.
Full report on the New York Magazine site

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