VIETNAM: Universities ignore brand building

16 August 2009

Vietnamese universities are reluctant to build brands, according to Dr Vu Thi Phuong Anh of the Vietnam National University-Ho Chi Minh City's Center for Educational Testing and Quality Assessment, reports Thanh Nien Daily. She believes this resistance could be the kiss of death for institutions in an increasingly globalised and commercialised world.

Dr Anh from was speaking at a two-day conference titled "Branding in Higher Education: Practices and lessons learned from global perspectives", hosted by the Southern Asian Ministers of Education Organisation (SEAMEO) and attended by Vietnamese officials and educators as well as experts from the US, Vietnam and other ASEAN countries.

She said there were two underlying reasons as to why Vietnamese institutions did not feel the need to talk about brand building. "I think that has to do with the prevalent view that higher education is a public service, which has to be subsidised by the government, and the total lack of competition among universities as demand far exceeds supply," she said.
Full report on the Thanh Nien Daily site

Receive UWN's free weekly e-newsletters

Sponsored Article

Getting to net zero, one community at a time

University of Victoria staff

Accelerating Community Energy Transformation is a University of Victoria-led collaborative initiative that brings together over 40 partners, including Indigenous knowledge keepers and community leaders, to create innovative place-based solutions for energy system transformation.

Promoted by the University of Victoria.

Sponsored Article

Africa pays a premium for global climate change sluggishness

Stellenbosch University staff

Africa needs to stop paying the price for the rest of the world’s recalcitrance to act fast enough in response to the irrefutable conclusions that climate change is real and that the impact of global warming could be devasting, says Professor Guy Midgley, interim director of the School for Climate Studies at Stellenbosch University, South Africa.

Promoted by the University of Victoria.

Sponsored Article

Innovations to ensure energy savings in a hot, arid climate

UAE University staff

Researchers from the United Arab Emirates University have shown that the potential benefits of building energy savings and a cooler indoor environment, as well as improved cooling effect on air temperature at pedestrian level, strongly indicate that a cool roof with high solar reflectance and albedo is a promising strategy for buildings in regions with hot, arid climates.

Promoted by United Arab Emirates University.

Sponsored Article

A new global university ranking with an ethical mission

Aftab Dean

A new university ranking system aims to serve as a catalyst for positive transformation in higher education, ensuring that universities create an environment grounded in integrity and sustainability that inspires and supports students and staff in the development of novel solutions to global challenges.

Promoted by Globethics.net.

Sponsored Article

SDG progress report launches university into new territory

University of Pretoria staff

In the publication of its first progress report on its contribution to the Sustainable Development Goals, the University of Pretoria is navigating new territory at the same time as it is acknowledging its clear stewardship role in protecting the environment and biodiversity.

Promoted by the University of Pretoria.