20 October 2017 Register to receive our free newsletter by email each week
Advanced Search
World Blog
Marketing as strategy – Part two
Doing your research is vital to any institution's marketing strategy and the best way to start is to mine the data you have from your own admissions statistics.
International strategies at schools: Whose opportunity?
More and more schools are taking an interest in internationalisation, including state schools. Universities need to take advantage of this and support and collaborate with the other levels of education, and ensure they are ready to capitalise on the talents those students bring.
Lifelong education as an equaliser
Lifelong education is necessary to address the dangers of hyper-specialisation, create a more level playing field and to develop our different individual talents and career aspirations. If there is anything like the so-called ‘great equaliser’, perhaps it lies in universal lifelong education and viewing lifelong learning as a human right.
Marketing – The importance of strategy
Why do so few higher education institutions use marketing to create a strong, unique identity?
The Tim Hunt affair – Lessons for academics
The furore surrounding Sir Tim Hunt’s recent resignation has some salutary lessons for academics about the need for media awareness and for maintaining an accurate online CV.
English courses could attract more international students
Korea offers a growing number of courses in English, which is a good draw for international students, although it can present problems for some Korean students.
What skills do employers want most?
Research shows that what employers around the world increasingly want from graduate recruits are ‘soft skills’ such as leadership, communication skills and the ability to work well on a team. Business schools need to reflect those demands.
The nationalisation of internationalisation
At the recent NAFSA: Association of International Educators conference the increasing commercialisation and nationalisation of internationalisation were evident with more groupings of higher education institutions under national flags in the exhibit hall to promote the country as a study destination. But are universities and associations maintaining the right balance between commercial and traditional values?

Reworking the funding model to enhance quality
Post-secondary education can best be improved through financial incentives, but the current model in Ontario only rewards institutions on enrolment figures, which does not help to enhance quality. A revised funding model for the province is being considered while maintaining respect for institutional autonomy.
Institutional planners should reflect on relevance of data
Researchers, planners, policy analysts and decision-makers need to think more broadly about the policy and planning implications of the data they are asked to measure and submit to various bodies.
A need to address the ladders into tertiary education
Access and equity in higher education should be seen as an equally important grand challenge for the 21st century as increasing participation at the primary and secondary education levels. As higher education expands, a strategy is needed to propel equity up institutional, national and global policy agendas.
An alternative path to creating a global brand
It is not for all institutions and it is unquestionably expensive. But confident teaching-learning institutions, with a cadre of gifted instructors rather than researchers, can pursue international accreditation for at least one of their strong programmes, which by association will showcase their entire institution on a global scale.
A new model for higher education?
Arizona State University and edX have announced plans for undergraduates to be able to study remotely for their first year. Could this be a game changer for the future of higher education?
Academics must have key role in internationalisation
While there is still a strong focus on the ‘abroad’ side of internationalisation, there is an ever stronger call to pay attention to internationalisation of the curriculum at home, but studies are scarce and academic voices are rarely heard.
A digital ‘Arab Spring’ for higher education?
Will the technology revolution bring about the overthrow of the higher education system, and are university debates about mobile learning an attempt to make an education system work for a society that has literally moved on?
The growing role of senior international officers
A new survey shows the changing nature and rise of university staff responsible for international students. These ‘senior international officers’ have increasingly become central to the running of their universities.
Coming to a business school near you: disruption
Students can now pick and mix their own MBAs, and businesses and universities are innovating in what they offer potential business students. Business schools are in the frontline for dealing with changes in thinking about and delivering education.
Scale back to create sustainable institutions
The era of increased enrolments and ever-rising tuition fees needs to come to an end and institutions should scale back their ambitions to ensure they are sustainable.
How can Asia compete for international students?
Asian universities will only attract more foreign students if they align student needs with innovative approaches that emphasise student learning and a supportive policy environment.
What is an International University?
The term International University is increasingly being bandied about, but what do we mean by it and how can we define it in ways that actually enhance education?
The shifting landscape of management education
Management education is growing and evolving. Not only is it becoming more international, with the US losing some of its influence, but it is shifting online and into continuing education units and corporate universities.
Where’s the evidence?
Policy decisions on higher education are being reversed in the national interest. But the reason they were taken in the first place, without due account of their impact on universities, was because of a growing void in evidence to back them up.
Price and rise of China behind decline in mobility
The number of students travelling abroad to study is falling, and demographic changes, coupled with new developments in Korea and a thriving Chinese market, mean that the decline is likely to continue.
Transforming HE through community engagement
The announcement of a new scheme involving centres for community-university engagement has the potential to transform both communities and universities if deployed strategically.
International links have vital role in times of global tension
At a time of increasing global tension, higher education needs to be aware that international cooperation and exchange are not guarantees for peace and mutual understanding, but they are vital for keeping channels of communication open.