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GLOBAL
Africa is most dynamic e-learning market on the planet
As a result of a sharp rise in academic digitisation programmes, booming enrolment in online higher education and the rapid adoption of self-paced e-learning, Africa has become the most dynamic e-learning market in the world – with Senegal in first place followed by Zambia, Zimbabwe and Kenya.

This was outlined in a 24 January report by US-based international research company Ambient Insight, titledThe Africa Market for Self-paced e-Learning Products and Services: 2011-2016 forecast and analysis.

The 68-page Africa regional report included five-year revenue forecasts for 16 countries: Algeria, Angola, Ethiopia, Ghana, Kenya, Morocco, Mozambique, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, Zambia and Zimbabwe.

The study found that the overall growth rate for self-paced e-learning in Africa is 15.2%. Senegal has the highest growth rate in Africa at 30.4%, followed by Zambia, Zimbabwe and Kenya at 27.9%, 25.1% and 24.9% respectively.

Self-paced e-learning revenues in Africa reached US$250.9 million in 2011, and by 2016 will triple in four countries and double in seven countries.

The report's major finding, said Ambient Insight, was that “the supply and demand metrics for e-learning in Africa are evolving so fast that the market bears little resemblance to the competitive landscape as recently as two years ago”.

Any research or analysis on the adopting of e-learning on the continent that is older than two years is “effectively obsolete”. The report's market analysis was done by Sam S Adkins, Ambient Insight’s chief research officer.

Africa has the highest growth rates in the world for four out of the five self-paced e-learning products and services, including packaged content, custom content development services, cloud-based authoring tools and learning platform services, installed authoring tools, and installed learning platforms.

The growth rate for cloud-based e-learning products in Africa is a breathtaking 38.6%, and packaged content will generate the highest revenues in Africa throughout the forecast period.

This increase is the result of the recent arrival of fibre optic connectivity, which is a major learning technology catalyst in Africa. Another catalyst includes national, regional and international support for several new development-backed initiatives to integrate learning technology into education and training, said the report.

For example, in January 2012, the African Development Bank approved a US$15.6 million grant to help strengthen the capacity of the African Virtual University (AVU). As of 2012, the AVU had 31 active higher education partners across Africa, which it helps in building e-learning centres and training content developers. The new funding will be used to build 12 new e-learning centres.

Also, new virtual universities are springing up around Africa. For example, a new virtual university will be launched in Ghana in 2013 by the African University College of Communications and India-based AVAGMAH online school of Bharathidasan university.

Global and regional growth

Both earlier and more recent reports by Ambient Insight looked at e-learning worldwide and across regions.

At the global level, the worldwide market for self-paced e-learning reached US$35.6 billion in 2011. The five-year compound annual growth rate is 7.6% and revenues will reach US$51.5 billion by 2016.

Out of 85 countries studied, the top 10 (i.e. with the highest growth rates) are Vietnam, Malaysia, Romania, Azerbaijan, Thailand, Kenya, Slovakia, the Philippines, India and China. They all had growth rates above 30% – more than four times the worldwide aggregate growth rate (although the subsequent Africa study lowered Kenya’s growth rate).

At the regional level, Asia has the highest growth rate for e-learning in the world at 17.3%. Revenues reached US$5.2 billion in 2011 and will more than double to US$11.5 billion by 2016.

Asia will be the top buying region throughout the forecast period. Vietnam and Malaysia have the highest growth rates for e-learning products in the world, at 44.3% and 39.4%, respectively. As already mentioned, Thailand, the Philippines, China and India are also in the top 10 countries.

In North America, revenues for self-paced e-learning reached US$21.9 billion in 2011. North America is the most mature market, with a modest growth rate of 4.4%.

In Western Europe, the growth rate for self-paced e-learning is 5.8%, and revenues will reach US$8.1 billion by 2016, up from the US$6.1 billion in 2011.

In 2011, Western Europe was the second largest buying region after North America but this will change, with Asia outspending Western Europe by 2016.

In Latin America, the growth rate for self-paced e-learning products and services is 14.6%, and revenues will double from US$1.1 billion to US$2.2 billion by 2016.

Eastern Europe is now a vibrant, rapidly maturing opportunity for suppliers. Its growth rate is 16.9%. Revenues reached US$583.2 million in 2011 and by 2016 will hit US$1.2 billion.

Azerbaijan has the fourth-largest e-learning growth rate in the world and the highest in Eastern Europe. As a result of rapid growth of online learning in academic segments, the Russian Federation is the most mature market in Eastern Europe.

In the Middle East, revenues for self-paced e-learning products reached US$378.4 million in 2011. The growth rate is 8.2% and revenues will reach US$560.7 million by 2016.

Out of 10 countries included in the regional report, Oman has the highest growth rate, followed by Lebanon, Turkey, Kuwait and Qatar.
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